Expert SEO Consulting
Keyword research helps businesses identify the specific terms their target audience is searching for. By optimizing content around these keywords, they can attract more relevant traffic, improve search engine rankings, and increase their chances of converting visitors into customers, ultimately boosting ROI.
Content optimization is a powerful tool for businesses looking to enhance their online presence. By focusing on comprehensive topic coverage and user intent, companies can significantly improve their search visibility. This approach goes beyond simple keyword use, leveraging natural language processing to align content with how people actually search. The result? Higher rankings for relevant queries, increased organic traffic, and ultimately, a stronger connection with your target audience. It’s about creating content that not only attracts visitors but also provides real value, establishing your business as an authoritative voice in your industry.
A data-driven SEO campaign uses analytics to track performance and make informed decisions. This allows businesses to optimize their strategies, identify areas for improvement, and measure ROI effectively. By focusing on data-backed insights, companies can achieve sustainable growth and success in their online marketing efforts.
On-page SEO improves website visibility by optimizing content and elements for search engines. This leads to increased organic traffic, better user experience, and higher conversion rates. By targeting relevant keywords and providing valuable content, businesses can attract qualified leads and improve their overall ROI.
An SEO audit provides a comprehensive assessment of a website’s SEO health. It identifies technical issues, content gaps, and optimization opportunities. By addressing these areas, businesses can improve their search engine rankings, attract more organic traffic, and increase their online visibility.
SEO Audits
- Identify technical issues hindering search engine crawling & indexing
- Reveal on-page optimization opportunities to improve keyword targeting
- Uncover content gaps and areas for expansion to boost topical authority
- Highlight user experience issues that may be impacting rankings and conversions
- Analyze backlink profile to identify toxic links and link-building opportunities
- Assess website’s mobile-friendliness and page speed, crucial for rankings
- Compare site performance against competitors to gain strategic insights
- Craft a roadmap for prioritizing SEO efforts to maximize ROI
Industries We've Worked With
For tech and software companies, effective marketing and SEO focus on technical content and industry-specific keywords. Mobile optimization and engagement in technical communities are crucial. Key SEO services include technical audits, in-depth content strategy, and strategic backlink building. These are approaches we’ve focuses on in order to help businesses in the technology industry showcase expertise, improve visibility, and attract more clients in the competitive tech landscape.
Most Beneficial SEO Services for This Industry:
- Technical SEO Audit
- Keyword Research/ Development
- Mobile Optimization
We’ve worked with various businesses in the healthcare industry such as ABA therapy providers, plastic surgeons, and telehealth care that offer online consultations and prescriptions to customers all from the comfort of their homes. We’ve created comprehensive local SEO strategies to help a client with over 30 locations to help increase leads visibility. For used cases click hee.
For healthcare businesses, the three most beneficial SEO services are:
- Local SEO optimization to improve visibility for nearby patients
- Content strategy focused on medical expertise and patient education
- Technical SEO for mobile responsiveness and page speed, crucial for urgent health searches
Automotive businesses looking to expand their client base can benefit greatly from targeted SEO and marketing services. These strategies help attract potential buyers, increase visibility, and build trust in the competitive automotive market. A comprehensive approach includes local SEO optimization, content marketing with vehicle comparisons and maintenance tips, visual-centric strategies, targeted pay-per-click advertising, and social media engagement. We’ve worked on AI models to help showcase how customizations offered by our clients would look on potential client’s vehicle. We found this to increase conversion rates by 65%. However, the three most common and beneficial services are:
- Visual-centric strategies utilizing high-quality images and videos
- Local SEO optimization for dealerships and service centers
- Content marketing focusing on vehicle comparisons and maintenance tips
These core services form the foundation of an effective digital marketing strategy in the automotive industry.
In the competitive home improvement sector, strategic SEO and marketing services are crucial for businesses aiming to broaden their clientele. We’ve helped interior decorators, solar panel installation companies, custom pool crafters, and more. We love showcasing our client’s creativity and craftsmanship. Effective digital strategies not only enhance visibility but also establish credibility and foster trust among potential customers. While a comprehensive approach encompasses various elements such as geo-targeted advertising and social media engagement, three key services stand out as particularly impactful:
- Hyperlocal SEO optimization, focusing on neighborhood-specific keywords and map visibility
- Multimedia content strategy, leveraging immersive before-and-after project showcases
- Educational content marketing, positioning the business as an authoritative industry voice
We’ve with many educational businesses from programs designed to teach individuals new languages to programs looking to help teachers and other educators learn new skills to better teach children with various learning styles.
For educational businesses, including language schools and centers for children with learning disabilities, three additional beneficial SEO services are:
- Schema markup implementation for educational content, enhancing search result visibility
- Video SEO optimization, showcasing teaching methods and student success stories
- Voice search optimization, targeting long-tail keywords for educational queries
These services complement traditional SEO strategies by improving search engine understanding of educational content, leveraging visual media for engagement, and adapting to emerging search behaviors in the education sector.
Technical SEO ensures a website is technically sound for search engines. This includes factors like website speed, mobile-friendliness, and proper indexing. By addressing technical issues, businesses can improve website performance, user experience, and search engine rankings, leading to increased organic traffic and more potential clients.
Local SEO optimizes a business’s online presence for local search results. By targeting specific geographic areas, businesses can increase their visibility among local customers. This can drive foot traffic, generate more leads, and improve brand awareness within the local community.
Off-Page SEO
Local SEO optimizes a business’s online presence for local search results. By targeting specific geographic areas, businesses can increase their visibility among local customers. This can drive foot traffic, generate more leads, and improve brand awareness within the local community.
One of my very first solo campaigns was for an ABA therapy company with more than 30 locations in the Chicago area. Within 9 months I was able to help them save 1,500 a month in CPC and other marketing expenses while getting them to the first page. This took months of late nights, but we discovered that each industry has different marketing needs. For this healthcare provider, we focused on:
- Link building
- Blog posting 3x/ week
- Local SEO & GBP Optimization
- On-Page Optimization
- Technical SEO
- AI Model Development & Training
Industries We've Worked With
We’ve worked with commercial cleaning companies, construction clean-up crews, and more. We’ve found focusing on the following we’ve been able to build successful campaigns for businesses in this competitive industry.
- Keyword Research and Optimization: Identifying and targeting relevant keywords (like “commercial cleaning services,” “office cleaning,” or “janitorial services”) is crucial. SEO professionals can help businesses optimize their website content, meta descriptions, and headings to rank higher in search engine results.
- Local SEO: Since janitorial services are often location-based, local SEO is essential. This involves optimizing for Google My Business, ensuring accurate NAP (Name, Address, Phone number) information, and obtaining local citations.
- Link Building: Building high-quality backlinks from reputable websites can significantly boost a janitorial business’s search engine ranking. This can be achieved through guest posting, directory submissions, and creating valuable content that attracts natural backlinks.
We’ve worked with private security, fire watch security companies, and investigation services. By focusing on the following you can quickly gain traffic to your website and increase conversion rates:
- Reputation Management: In the security industry, online reputation is crucial. SEO services can help monitor and manage your online reputation, address negative reviews and promote positive feedback.
- Technical SEO: Ensuring your website is technically sound and optimized for search engines is essential. This includes factors like mobile-friendliness, page speed, and proper indexing.
- Keyword Research: By building your marketing campaign on data-driven research you can save money on ads and gain organic traffic. Understand what content to create and where to advertise.
We’ve worked with photographers and videographers. While optimizing these sites for SEO can take away from the visual elements, you won’t have to sacrifice the quality of your masterpiece to gain more traffic.
Top 3 SEO Services for Visual Arts Business: Client
- Image Optimization: Ensure your images are optimized with relevant keywords and alt text to improve search engine visibility and user experience.
- Video SEO: For videographers, optimize your videos with relevant keywords, transcripts, and engaging titles to rank well in search results.
- Content Marketing: Create high-quality content, such as blog posts or case studies, that showcases your work and attracts potential clients.
A Marketing Campaign for Retail, Entertainment, and E-commerce:
A successful marketing campaign for these industries should be integrated and multi-faceted. It should leverage a combination of SEO, social media, content marketing, and email marketing. For example:
- SEO: Optimize product pages, blog posts, and landing pages with relevant keywords.
- Social Media: Create engaging content, run targeted ads, and interact with your audience on platforms like Instagram, Facebook, and TikTok.
- Content Marketing: Produce high-quality content, such as blog posts, videos, or infographics, to attract and inform potential customers.
- Email Marketing: Build an email list and send targeted campaigns to nurture leads and drive sales.
A marketing campaign for community organizations should focus on building relationships, raising awareness, and driving engagement.
- Content Marketing: Creating valuable and informative content can help attract potential volunteers, donors, and community members. This includes blog posts, articles, and event announcements.
- Website Optimization: Ensuring your website is user-friendly, mobile-responsive, and optimized for search engines is vital. This involves optimizing page titles, meta descriptions, and images.
- Local SEO: As community organizations often serve specific geographic areas, local SEO is essential. Optimizing Google My Business listings, ensuring accurate NAP information, and building local citations are crucial steps.
Conversion rate optimization (CRO) SEO services help businesses improve their website’s design and user experience to increase the percentage of visitors who take desired actions, such as making a purchase or signing up for a newsletter. By optimizing elements like calls to action, landing pages, and checkout processes, businesses can enhance conversion rates and ultimately drive more revenue.